Coup de coeur francophone - TV Spot

The project

Coup de coeur francophone is a French song festival held every year in more than 45 Canadian cities, from Montréal to Vancouver. Akufen has been working closely with the festival for years, providing branding, website, prints, promotional videos… We create a new branding for each edition to give each year its own personality. The new identity, playful and dark, was defined by a talentuous artistic director from Akufen.

I was responsible for the production of multiple motions including this TV spot, and of the design of the new website. This spot was then broadcasted on many TV channels across the country.

My contribution to the project

• I designed the storyboard based on the new identity defined by an artistic director from Akufen

• I animated the motion design video in After Effects

• We worked with a composer to create a custom soundtrack for the video

Challenges

I didn't really face any challenge while producing the video, but I had to learn how to do proper exports for television, and to follow detailed specifications.

What I learned

This was my first production for television, and it made me learn about codecs and TV standards.